Making your marketing efforts count!
You are able to track registration source, conversion when inserting Google Tag Manager (GTM) numbers in the backend of your event.
TABLE OF CONTENTS
- Configure your GA and GTM
- Adding your GTM number into Gevme
- Source and UTM Tracking in Gevme
- The outcomes
- Insert Google Analytics, Facebook, LinkedIn pixels in the Gevme registration portal.
- Tracking using custom script in Gevme
Configure your GA and GTM
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app.
Google Analytics is designed for measurement. It collects both website and app data to better understand the customer journey, uses event-based data instead of session-based, includes privacy controls such as cookieless measurement, and behavioural and conversion modelling; and have direct integrations to media platforms help drive actions on your website or app.
Source: https://support.google.com/
For more information about Google Analytics and Google Tag manager usage, please visit:
Google Analytics - Set up Analytics for a website and/or app
Configure Google Analytics Tags in Google Tag Manager
Collect Campaign Data with Custom URLs
To set up Google Analytics, you simply have to follow these steps:
Step 1: Set up Google Tag Manager
Step 2: Create Google Analytics account
Step 3: Set up analytics tag with Google Tag Manager
Step 4: Set up goals
Step 5: Link to Google Search Console
Note: When using GA4, setup GA4 under GTM and add the GTM number.
Adding your GTM number into Gevme
Under 'Event Page' module, scroll down till you see 'Google Tag Manager' .
Enter your GTM number
Save your changes.
For domain, if you want you track the traffic landed on the event landing page hosted on Gevme, you can add https://www.gevme.com/.
Note:
Gevme does not generate records of the tracking, nor responsible for traffic checking, all must be done on user's side by accessing GTM and GA Dashboard.
Source and UTM Tracking in Gevme
The Source, the 6 UTM tracking values and the 2 GA values are carried over from Ticketing Landing Page or Direct Form Page until Acknowledgement/ Confirmation Page and saved in Order and Attendee Tabs. With this feature, you can easily generate reports on the go and review your tracking plan.
Note: There is a 50 character limit for each of these UTM parameters. Only the first 50 characters will be saved.
Source parameter
| Parameter | Example | Description |
| source | email-123 | used to identify a source |
Example
URL with tracking parameter source:
a. To Event landing page:
https://www.gevme.com/conference-and-exhibition-registration-46473990?source=email-123
UTM Parameters
Parameter | Name | Example | Description |
|---|---|---|---|
utm_id | Campaign ID | abc.123 | Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
| utm_source | Campaign Source | Use utm_source to identify a search engine, newsletter name, or other source. | |
| utm_medium | Campaign Medium | cpc | Use utm_medium to identify a medium such as email or cost-per-click. |
utm_campaign | Campaign Name | early_bird | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
utm_term | Campaign Term | full_day_pas | Used for paid search. Use utm_term to note the keywords for this ad. |
utm_content | Campaign Content | logolink | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
GA parameters
| Parameter | Value Example | Description |
|---|---|---|
| _ga | GA1.3.292651669.1502954402 | used to identify unique users and it expires after 2 years. |
| _gid | GA1.3.974792242.1509957189 | used to identify unique users and it expires after 24 hours |
Example
URL with tracking parameter utm_source:
a. To Event landing page:
https://www.gevme.com/conference-and-exhibition-registration-46473990?utm_source=gevme
b. Direct link to the Registration form:
https://www.gevme.com/46473990/registration/buy?tickets-153990=1&utm_source=gevme
The outcomes
When attendees register via URLs with tracking parameters, the parameters are saved in the Orders and Attendees Tabs and also available in the Reports.
Attendees Tab:
Attendees Tab:
Orders Tab:
Note:
Sample campaign URL builder: https://ga-dev-tools.google/campaign-url-builder/
Insert Google Analytics, Facebook, LinkedIn pixels in the Gevme registration portal.
All of these tracking can be done with GTM (Google Tag Manager). Simply enter GTM value in Gevme Reg platform.
How to integrate with GTM with the tracking platforms:
Google Analytics in GTM: https://support.google.com/tagmanager/answer/9442095?hl=en
Facebook pixel in GTM: https://www.facebook.com/business/help/1021909254506499
Linkedin pixel in GTM: https://www.linkedin.com/help/lms/answer/a416960
Adobe pixel in GTM: https://experienceleague.adobe.com/en/docs/commerce-admin/marketing/google-tools/google-tag-manager
Tracking using custom script in Gevme
When there is a custom script that the Client is unable to use it in GTM, then they can reach to Gevme (cs.reg@gevme.com) for this service, to have the script on Gevme Landing page, Reg Form to confirmation page.
- Submit the request along with the Event URL
- Provide the custom script
- Provide the detail of where to place it, for i.e. head or body tag
- After review, Gevme Support would get back with timeline and charges
Related Article:
Data Layer in Confirmation Page