Making your marketing efforts count! 


You are able to track registration source, conversion when inserting Google Analytics (GA) and Google Tag Manager (GTM) numbers in the backend of your event. 


Configure your GA and GTM

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app.

Google Analytics is designed for measurement. It collects both website and app data to better understand the customer journey, uses event-based data instead of session-based, includes privacy controls such as cookieless measurement, and behavioural and conversion modelling; and have direct integrations to media platforms help drive actions on your website or app.

Source: https://support.google.com/


For more information about Google Analytics and Google Tag manager usage, please visit:

Google Analytics - Set up Analytics for a website and/or app

Configure Google Analytics Tags in Google Tag Manager

Collect Campaign Data with Custom URLs


To set up Google Analytics, you simply have to follow these steps:

Step 1: Set up Google Tag Manager

Step 2: Create Google Analytics account

Step 3: Set up analytics tag with Google Tag Manager

Step 4: Set up goals

Step 5: Link to Google Search Console


Adding your GA / GTM number into GEVME

Under 'Event Page' module, scroll down till you see 'Google Tag Manager' . 



Enter your UA number and GTM number 

Save your changes. 





For domain, if you want you track the traffic landed on the event landing page hosted on GEVME, you can add https://www.gevme.com/.


Note: 

Gevme does not generate records of the tracking, nor responsible for traffic checking, all must be done on user's side by accessing GTM and GA Dashboard. 


Data Layer

There is a Javascript window object available at the confirmation page which is ready for use for GA as a data layer. The format of the object 


  • order_id: This is Gevme Order ID - Integer
  • order_total_amt: This is Gevme order total amount
  • num_tickets: It is the total number of tickets in this order
  • attendee_id : Array with all attendee's ticket number. Please note that the ticket number is unique across the platform. 
  • ticket_names: Array with all ticket names


Usage of the Javascript Object: window.gevme_confirmation.order_id


Below screenshot to show the structure of the gevme_confirmation data object structure.


The outcomes

When attendees register via URLs with tracking parameters, the parameters are saved in the Orders and Attendees Tabs and also available in the Reports.

Attendees Tab:


Attendees Tab:


Orders Tab:



Tracking in Gevme

The Source, the 6 UTM tracking values and the 2 GA values are carried over from Ticketing Landing Page or Direct Form Page until Acknowledgement/ Confirmation Page and saved in Order and Attendee Tabs. With this feature, you can easily generate reports on the go and review your tracking plan. 

Note: There is a 50 character limit for each of these UTM parameters. Only the first 50 characters will be saved.


Source parameter

Parameter

Example

Description

source
email-123used to identify a source


URL with tracking parameter source

1. To Event landing page:

https://www.gevme.com/conference-and-exhibition-registration-46473990?source=email-123


UTM Parameters

Parameter

Name

Example

Description

utm_id

Campaign ID

abc.123

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

utm_source

Campaign Source

google

Use utm_source to identify a search engine, newsletter name, or other source.

utm_medium

Campaign Medium

cpc

Use utm_medium to identify a medium such as email or cost-per-click.

utm_campaign

Campaign Name

early_bird

Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

utm_term

Campaign Term

full_day_pass

Used for paid search. Use utm_term to note the keywords for this ad.

utm_content

Campaign Content

 

logolink

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.


GA parameters


Parameter

Value Example

Description

_ga

GA1.3.292651669.1502954402

used to identify unique users and it expires after 2 years.

_gid

GA1.3.974792242.1509957189

used to identify unique users and it expires after 24 hours


Example


URL with tracking parameter utm_source

1. To Event landing page:

https://www.gevme.com/conference-and-exhibition-registration-46473990?utm_source=gevme


2. Direct link to the Registration form:

https://www.gevme.com/46473990/registration/buy?tickets-153990=1&utm_source=gevme



Result

 

Note:

Sample campaign URL builder: https://ga-dev-tools.google/campaign-url-builder/



Tracking using custom script in Gevme

When there is a custom script that the Client is unable to use it in GTM, then they can reach to Gevme (cs.reg@gevme.com) for this service, to have the script on Gevme Landing page, Reg Form to confirmation page.

  1. Submit the request along with the Event URL
  2. Provide the custom script
  3. Provide the detail of where to place it, for i.e. head or body tag
  4. After review, Gevme Support would get back with timeline and charges