Making your marketing efforts count! 

You are able to track registration source, conversion when inserting Google Tag Manager (GTM) numbers in the backend of your event. 


Configure your GA and GTM

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app.

Google Analytics is designed for measurement. It collects both website and app data to better understand the customer journey, uses event-based data instead of session-based, includes privacy controls such as cookieless measurement, and behavioural and conversion modelling; and have direct integrations to media platforms help drive actions on your website or app.


For more information about Google Analytics and Google Tag manager usage, please visit:

Google Analytics - Set up Analytics for a website and/or app

Configure Google Analytics Tags in Google Tag Manager

Collect Campaign Data with Custom URLs

To set up Google Analytics, you simply have to follow these steps:

Step 1: Set up Google Tag Manager

Step 2: Create Google Analytics account

Step 3: Set up analytics tag with Google Tag Manager

Step 4: Set up goals

Step 5: Link to Google Search Console

Note: When using GA4, setup GA4 under GTM and add the GTM number.

Adding your GTM number into Gevme

Under 'Event Page' module, scroll down till you see 'Google Tag Manager' . 

Enter your GTM number

Save your changes. 

For domain, if you want you track the traffic landed on the event landing page hosted on Gevme, you can add


Gevme does not generate records of the tracking, nor responsible for traffic checking, all must be done on user's side by accessing GTM and GA Dashboard. 

Source and UTM Tracking in Gevme

The Source, the 6 UTM tracking values and the 2 GA values are carried over from Ticketing Landing Page or Direct Form Page until Acknowledgement/ Confirmation Page and saved in Order and Attendee Tabs. With this feature, you can easily generate reports on the go and review your tracking plan. 

Note: There is a 50 character limit for each of these UTM parameters. Only the first 50 characters will be saved.

Source parameter




sourceemail-123used to identify a source


URL with tracking parameter source

a. To Event landing page:

UTM Parameters




Campaign ID


Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.


Campaign Source


Use utm_source to identify a search engine, newsletter name, or other source.


Campaign Medium


Use utm_medium to identify a medium such as email or cost-per-click.


Campaign Name


Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.


Campaign Term


Used for paid search. Use utm_term to note the keywords for this ad.


Campaign Content


Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

GA parameters

ParameterValue ExampleDescription
_gaGA1.3.292651669.1502954402used to identify unique users and it expires after 2 years.
_gidGA1.3.974792242.1509957189used to identify unique users and it expires after 24 hours


URL with tracking parameter utm_source

a. To Event landing page:

b. Direct link to the Registration form:

The outcomes

When attendees register via URLs with tracking parameters, the parameters are saved in the Orders and Attendees Tabs and also available in the Reports.

Attendees Tab:

Attendees Tab:

Orders Tab:


Sample campaign URL builder:

Insert Google Analytics, Facebook, LinkedIn pixels in the Gevme registration portal.

All of these tracking can be done with GTM (Google Tag Manager). Simply enter GTM value in Gevme Reg platform.

How to integrate with GTM with the tracking platforms:

Google Analytics in GTM: 

Facebook pixel in GTM: 

Linkedin pixel in GTM: 

Adobe pixel in GTM: 

Tracking using custom script in Gevme

When there is a custom script that the Client is unable to use it in GTM, then they can reach to Gevme ( for this service, to have the script on Gevme Landing page, Reg Form to confirmation page.

  1. Submit the request along with the Event URL
  2. Provide the custom script
  3. Provide the detail of where to place it, for i.e. head or body tag
  4. After review, Gevme Support would get back with timeline and charges

Data Layer in Confirmation Page