Overview

The Viral Pass feature helps event organisers increase attendance by turning attendees into promoters. By encouraging registrants to share the event on social media, Viral Pass leverages word-of-mouth marketing to drive more awareness and registrations - organically and effectively.

How the Feature Works

Viral Pass is seamlessly integrated into Gevme Registration, making it easy to add to your event setup.

Once enabled at the organisation level, admins can create referral campaigns that automatically generate Viral Pass promo codes when an eligible ticket is purchased. These promo codes can be shared by attendees, and when used, the system tracks referrals, processes refunds (automatically or manually), and notifies referrers via email.

The feature includes built-in referral tracking, refund automation, and enhanced reporting to help organisers monitor campaign performance.

Important Note:
To enable this feature, the payment method have to be Stripe Checkout or Stripe Connect.

Key Features

Automatic generation of Viral Pass Promo codes for eligible registrations
Referral campaign tracking system
Automatic and manual refund transaction options
Email notifications sent to referrers when their promo code is used
Enhanced Promotions table with additional tracking columns

Benefits for Event Organisers

Increase event attendance through attendee-driven promotion
Measure and analyze referral campaign performance
Automate refund transactions tied to Viral Pass incentives
Boost attendee engagement and loyalty through rewards

Enable Viral Pass

Viral Pass is an add-on feature. To enable it for your organisation, please contact:

Support: cs@gevme.com
Your Gevme Account Manager or sales@gevme.com

Once enabled, navigate to Promote → Viral Pass and toggle the module on.

How to Set it Up

A. Basic Settings:

Navigate to the Viral Pass tab, and you will see an option to Create Referral Campaign:
Enter the Basic information, like the name of the Campaign and description:

B. Incentive Settings:

Applicable Tickets
Select the ticket types that this referral campaign applies to.
Referrer Reward
This will determine the incentives that the referrer receive when a new attendee registers using their promo code.

Choose how the reward is calculated:
1) Percentage of Ticket Price
2) Percentage of Total Price
Maximum Reward Per Referrer
This will determine the maximum incentives that the referrer receive when a new attendee registers using their promo code. i.e. 50% of their paid amount or 100% of ticket price.

Set a cap on the reward:
1) Percentage of Ticket Price
2) Percentage of Toptal Price
Referred Attendee Discount
This will determine the discount percentage applied for new registration who use the referrer's promotional code.

Choose the discount applied to referred attendees:
1) Percentage of Ticket Price
2) Percentage of Toptal Price
Payment Processors:
Viral Pass is strictly supported by the approved payment processors
Refund Processing:
You can choose to review the Refund or set it automatic.

Choose how refunds are handled:
1) Automatic - Process immediately
2) Manual - Process upon review

C. Social Share Settings:

Customise how the referral is presented to attendees on the registration's confirmation page:

The Text on the page.
Default message shared with the referral code
Social media platforms available for sharing (via checkboxes)

D. Set the Campaign Live

Once you are satisfied with the setup, you can click on the Create Referral Campaign button.

By default, the campaign will be shown on the Confirmation Page once your attendee has made full payment via Stripe Checkout or Stripe Connect.

You can also promote more Sharing via Email by adding Viral Pass CTA to the relevant email body.

For each new registration made using the promo code and the refund was processed, the referrer will be informed of their code used. The template is editable within the System Email Template.