Adobe Analytics lets you mix, match and analyse data from any digital point in the customer journey. With in-depth analysis, versatile reporting and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
More details can be found here: https://business.adobe.com/sg/products/analytics/adobe-analytics.html
Adobe Analytics can be implemented in the reg platform via Google Tag Manager.
Create a Google Tag Manager account
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments (aka tags) on your website or mobile app.
Google Analytics is designed for measurement. It collects both website and app data to better understand the customer journey, uses event-based data instead of session-based, includes privacy controls such as cookieless measurement, and behavioural and conversion modelling; and have direct integrations to media platforms help drive actions on your website or app.
Source: https://support.google.com/
Create Tag
- Create a Custom HTML tag and put your s_code in there. BUT DON'T INCLUDE THE s.t() line! Fire this with the "All Pages" trigger.
- Create a trigger for "DOM Ready".
- Create another Custom HTML tag. Put your s.t() line in there. Fire this with the "DOM Ready" trigger that you created at step 2.
- If you need to fire s.tl() to track Custom/Download/Exit Links, create a Custom HTML tag for it and fire it with the appropriate trigger for your website.
Adding your GA / GTM number into GEVME
Under 'Event Page' module, scroll down till you see 'Google Tag Manager' .
Enter your UA number and GTM number
Save your changes.
For domain, if you want you track the traffic landed on the event landing page hosted on GEVME, you can add https://www.gevme.com/.